Janus Henderson Investors Marketing Manager in Hong Kong

Janus Henderson Global Investors is a leading independent global asset manager, dedicated to delivering the best outcomes for clients through a broad range of actively managed funds.

We provide our institutional, retail and high net-worth individuals with access to skilled investment professionals representing a broad range of asset classes including, equities, fixed income, multi asset and alternatives.

We are a team of independent thinkers who work tirelessly to help our clients achieve their goals – and we do it by fostering an energetic and collaborative culture that ensures our people love the place they work.

Headquartered in London, Janus Henderson is a truly global asset manager with a diverse geographic footprint, managing assets from 27 offices globally and employing more than 2,000 staff.

Corporate Title: Marketing Manager

Department: Asia Distribution

Reporting Line: Head of Marketing, North Asia

Location: Hong Kong

The Department

The Asia Pacific marketing function is responsible for building the Janus Henderson brand, building product awareness and helping to drive sales in tandem with the firm’s sales operation. The team is tasked with using all aspects of the marketing mix and is responsible for marketing to intermediary, wholesale and institutional segments across the region.

Overview of the Role

The person will work closely with the Head of Marketing, North Asia, the firm’s distribution team and regional marketing teams to develop and execute marketing plans and strategies.

Duties and Responsibilities

  • Develop and refine marketing positioning for focus funds and new products to create marketing materials in multi languages for various segments. Manage the design and production of these materials as and when required.

  • Consolidate and repackage investment marketing and thought leadership content for different channels (events, web, collateral, emails videos, media, etc.)

  • Initiate thematic, capability and solutions based campaigns. Work closely with local agencies as necessary for creative, advertising and media buying.

  • Work with in-house resources in London & Denver for content, web, design, etc.

  • Project management of campaigns/projects from beginning to end ensuring they meet the target objectives.

  • Ensure all marketing campaigns are delivered on time and within budget.

  • Working closely with the rest of the marketing team on campaigns.

  • Reporting campaign results to senior management, explaining variances and making recommendations for both integrated and digital campaigns.

  • Work with the team on day-to-day collaterals production to support the business growth in the region.

  • Work on client events and seminars as and when required.

  • Work closely with internal teams to interpret data for target setting, measurement, ROI analysis and recommendation in order to design and develop targeted digital marketing strategies for the region.

Other Functions

  • Assumes additional responsibilities as requested or assigned

Technical Skills and Qualifications

  • At least 5 years of related working experience, preferably marketing experience in the asset management and financial services industry. Work experience in digital content marketing for asset management and financial services industry would be a plus.

  • Bachelor’s degree in Finance, Economics, Marketing, Communications, Journalism or other related disciplines.

  • Excellent written and oral English and Chinese, proficiency in Mandarin would be a plus.

  • Well versed in financial services digital marketing trends.

  • Experience devising and running marketing campaigns is preferred.

  • Experience working with other offices in the region and globally an advantage.

Competencies Required

  • Experience working on a variety of projects including content marketing, digital and integrated marketing campaigns from inception to completion.

  • Strong interpersonal, organizational and time management skills.

  • Experience in managing external vendors.

  • Experience with general marketing production processes.

  • Strong strategic and project management skills.

  • A commercial mindset with an understanding of investor/client needs across various business channels.

  • Self-motivated, creative, responsible, with excellent attention to detail

  • Experience working on a variety of marketing campaigns and projects from inception to completion.

  • Strong digital/technical ability and marketing platform experience.

  • Relevant industry experience gained from a similar company would be a strong advantage.

  • An ability to work to organisational deadlines and KPI’s.

  • Experience working remotely with other offices in the region and globally would be an advantage.

Ongoing competence in the role to be assessed by:

  • Annual Performance Appraisal

  • Completion of all assigned Compliance trainingCompliance RequirementsAt a minimum the role requires the individual to:

  • Place the interest of Janus Henderson’s Clients first and always act in accordance with TCF (Treating Customers Fairly) principles

  • Understand and comply with any federal, state, and foreign laws and regulations applicable for the role, and seeking the guidance of Compliance if this is unclear at any time

  • Understand and comply with all relevant Janus Henderson policies applicable for the role, and seeking the guidance of the relevant policy owner if this is unclear at any time.The individual in the role is ultimately accountable for his/her own actions and is responsible for seeking further information on any or all of the above as necessary.

Janus Henderson Investors (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee’s job functions (as determined by Janus Henderson Investors at its sole discretion).

All applicants must be willing to comply with the provisions of Janus Henderson Investors' Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants’ past political contributions or activity may impact applicants’ eligibility for this position. Janus Henderson Investors is an equal opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. All applications are subject to background checks.